Petmeback: Bringing pets back home
Petmeback: Bringing pets back home
The challenge
Inspired by my love for animals, I wanted to explore how a modern product could improve the number of reunited pets and the experience of reporting and finding lost pets while building an engaged community around it.
- Research existing lost pet platforms.
- Simplify lost and found pet reporting.
- Build a scalable community-first MVP.
- Validate a long-term product vision.
The solution
Built entirely with Lovable, Petmeback transforms months of product research into a modern web application designed to help reunite pets with their families while providing a scalable foundation for future community features.
- Extensive competitor research.
- Built entirely with Lovable and AI.
- Responsive lost & found platform.
- Continuously iterating on the product.
Project Goals
User experience
Create the fastest and simplest way to report, discover and share lost or found pets.
Business impact
Validate a community-driven product while exploring sustainable monetisation opportunities.
Value increment
Build a flexible platform capable of supporting multiple user types, and future integrations.
Process
The project combines UX research, product strategy and AI-assisted development.
- Benchmarked leading lost pet platforms.
- Built the entire product with Lovable.
- Continue iterating through rapid experimentation.
Design solution
Next steps
- Launch the Facebook community.
- Notify rescue teams of new reports.
- Auto-publish website posts to Facebook.
- Integrate Google Analytics.
- Improve SEO.
- Introduce donations as the first monetisation model.
- Design dedicated workflows for shelters and rescue organisations.
Learnings
User experience
Designing for emotionally stressful situations means removing friction and helping users act as quickly as possible.
Business impact
The research showed that successful products reinforce the importance of combining product design with community building.
Value increment
AI can trully accelerate the journey from idea to a fully functional product without compromising UX or product thinking.
Outcomes
Current status
Petmeback is a live side project that I continue to evolve in my spare time. The MVP is online, and the current focus is on validating user behaviour through Google Analytics, growing an engaged community via Facebook, improving discoverability through SEO, and expanding the platform to support additional user groups such as shelters and rescue organisations.