Yola Martín, product designer

Sanofi employee experience journey

User Research
Role
2021
Year
Desktop
Devices
3 months
Duration

The challenge

Sanofi's employee digital ecosystem had grown into a fragmented experience, making everyday tasks inconsistent and difficult for employees worldwide.

  • Fragmented tools and workflows.
  • Inconsistent employee experience.
  • Low visibility and usability.
  • Different needs and flows per country.

The solution

Research insights were translated into clear product opportunities to create a more connected and user-centred Employee Experience Journey.

  • Conducted qualitative user research.
  • Mapped the Employee Experience Journey.
  • Identified key pain points and opportunities.
  • Delivered Employee Journey Hub app.

Project Goals

User experience

Create a more intuitive and connected Employee Experience Journey.

Business impact

Provide research-driven insights to support product strategy.

Value increment

Help Sanofi employees navigate digital tools with confidence and support.

Process

Following a user-centred design approach, the project combined research, analysis and journey mapping to uncover pain points and opportunities across the employee experience.

  • Audited the existing digital ecosystem.
  • Conducted 18 user interviews worldwide.
  • Built the Employee Experience Journey.
  • Synthesised research findings.
  • Prioritised product opportunities and present it to stakeholders.
  • Build the Employee Journey Hub app.

Solution

Sanofi Employee Journey Hub

Next steps

The research laid the foundation for future product improvements and continuous validation with employees.

  • Validate concepts through usability testing.
  • Prototype high-impact improvements.
  • Prioritise initiatives in the product roadmap.
  • Measure adoption and iterate based on feedback.

Learnings

User experience

Employees value unified, consistent experiences over more features.

Business impact

Research is most valuable when it drives product decisions.

Value increment

Journey mapping helped align teams and countries around user needs.

Outcomes

User experience

By exploring the hub, you'll discover the complete Employee Experience Journey, including key pain points, their impact on employees, and the product opportunities we identified to improve the overall experience.