TWS: Redefining the Hiring Experience
TWS: Redefining the Hiring Experience
The challenge
The Wise Seeker's business model was really innovative. Candidates showcase their skills instead of submitting CVs, so finding the target personas and explain it clearly through designs is a real challenge.
- Build trust through simple, intuitive user flows.
- Simplify the job search experience.
- Identify the target user personas.
- Clearly communicate the business model throughout the experience.
The solution
A user-centred redesign focused on improving clarity, trust and usability, making the platform's unique hiring model easy to understand and the app feel trustworthy.
- Conduct UX research to identify target personas.
- Redesign candidate and recruiter journeys.
- Improve clarity, engagement and usability.
- Communicate the platform's value proposition at key touchpoints.
Project Goals
User experience
Create an intuitive experience that helps users quickly understand and trust the platform.
Business impact
Increase subscriptions by 15% within 12 months through a clearer value proposition.
Value increment
Build a scalable product experience with a clear value proposition from onboarding.
Process
The project combined UX research, competitive analysis and iterative design to define target personas, uncover usability issues and validate design decisions.
- Audit the existing platform.
- Conduct UX research (interviews, usability testing) and competitive benchmarking.
- Identify usability issues and opportunities.
- Redesign key candidate and recruiter journeys.
- Create high-fidelity UI designs.
- Validate solutions through iterative feedback.
Design solution
Next steps
Continue validating the redesigned experience while measuring its impact on user engagement and business performance.
- Test redesigned user flows.
- Monitor application conversion.
- Optimise search and filtering.
- Iterate based on user feedback.
Learnings
User experience
Innovative business models require exceptional clarity to help users understand each step of the journey.
Business impact
Launching a new HR model requires intense research and iteration, as market standards are limited.
Value increment
Small usability improvements across key touchpoints can significantly improve the overall user experience.
Outcomes
Support enquiries
−12% reduction in usability-related support requests within 12 months.
New subscriptions
+10% increase in new user sign-ups within 12 months.
Churn rate
−4% decrease in user churn within 12 months.